April 13, 2007

Put Your MOUTH Where Your MONEY Is

Al Green - Gotta Find a New World
Gil-Scott Heron - Home is Where the Hatred Is
Sun Ra - Angels and Demons at Play

We live with supremacy EVERYDAY. The proverbial 800 pound gorilla. The bad smell that hits you on the way in and, given enough time, you just GET USED TO. We have grown so accustomed to the ambient level of supremacy in our country, we fail to notice it's daily effects. We even fail to notice our very own complicity in supremacy's master plan.

We've grown so accustomed to supremacy, we only respond to the blips on the radar screen. The Michael Richards. The Mel Gibsons. The Don Imuses. The Duke lacrosse team. The blips on the radar screen. The drops in the ocean. The grains of sand on the beach.

As a result of Don Imus' drop in the supremacy bucket, advertisers have pulled sponsorship of his radio show. Do the corporations that pulled out (nullus) of Imus's show truly condemn the actions of Imus? Are they willing to make a REAL difference in the most vulnerable communities in America? Or, are they willing to use Imus as a distraction, a scapegoat? Will they use the Imus incident as evidence of their "diversity" or will they put their MOUTH where they put their MONEY?

  • Will DITECH DOT COM step up to assist minorities who need low-interest loans to buy their dream house? They were quick to step up to condemn the usage of the NEW N-WORD = nappy-headed-ho.
  • "GENERAL MOTORS obviously does not condone the comments Don Imus recently made." Does this mean we should expect GM to provide us with affordable cars that do not contribute to the epidemic of urban asthma? Does this mean GM will hire more minorities to fill their high-tech and corporate positions?
  • AMERICAN EXPRESS, will you provide low-interest loans to promote and assist minority business-owners to open their own business? You demonstrated your commitment to diversity by dropping your sponsorship of Imus. I assume that means that you are more than willing to help out the plethora of minorities who need financial assistance to get through college.
  • STAPLES, you have opened up storess in Harlem, started the Staples Soul program, AND dropped your ads from the Imus show. Can we now expect that you will provide full-coverage health insurance, dental insurance, and day care for ALL of your employees, including your cashiers and stockers?
  • "PROCTER & GAMBLE's purpose is to improve the everyday lives of the world's consumers." Dropping their ads from the Imus show has done nothin' for me. Can I assume P&G has more in the works?
  • GLAXO SMITH KLINE dropped their ads from the Imus show and people STILL can't afford their medicine!
American corporations have shown that they are the experts of talkin' the talk. Now we'll wait and see if they can WALK THE WALK. I don't know about you, but I'm not holdin' my breath.


Blogger Robert said...

I'm back after a lengthy abscence but I had to check Biochemical.
You're raising very good points and it's a shame that Black leaders don't do much except to cry for justice when a white person uses a racial slur.
Well the corporations could walk the walk if money wasn't so important...hahaha

8:06 PM  
Blogger vik said...

welcome back my dude.

the funny thing about sharpton and the corporations....they have different means, but they are both after the SAME ENDS.


what are we left with?

12:05 AM  
Blogger Scholar said...

Vik---I don't think corporate America gives a shit about anything except their bottom line. Most of the companies who pulled their ads from Imus' show are exercising pseudo-morality at best.

When racial issues come to the forefront of media attention, I can't help but wish that someone other than Al Sharpton or Jesse Jackson would step up to the plate. Nothing particular against either one of them, but if you compare their ability to create social change to Malcolm or Martin, neither one of these guys has come close to seeing that level of progress. Change ain't never gonna come unless some major power shifts take place.

Great post, Vik. Be easy...

12:12 AM  
Anonymous enigmatik said...

Good stuff, Vik. I agree wholeheartedly with your viewpoints. Sure, the companies who pulled their sponsorships made a good move, but most of all it was a good PR move...something they can put in a brochure or on the company website to demonstrate their committment to diversity or some nonsense. Magically, once money started disappearing then MSNBC and CBS decided to act. Money talks, son.

In other news:

12:31 PM  
Blogger vik said...

enigmatik - thanks for that link.

that is wild. not that it happened...but that it was released.

damn, the bronx stays gettin shat upon. even all the way over in germany....

as an added footnote, according to wikipedia, the french phrase "c'est le Bronx" means "what a mess"

go figure.

6:24 PM  
Blogger Dallas said...

Mean drop VIK, you kept it realer than most.

BTW, I loved in your previous post when you highlighted UNIVERSAL MUSIC.

I see you out there VIK, but the people be sleeping on the kid

12:26 AM  

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