February 08, 2007

Cherry Coke: Now Available for Coloreds, Hipsters, and Ghetto Party Attendees

EPMD - Crossover
Joe Budden - Dumb Out

The HUSTLE continues. I shouldn't hate on Jay-Z....as long as he stops putting out "rap albums." Again, I'm not knockin' Jay's hustle. I've heard that men lie, women lie, but numbers don't. The dude was payed three million dollars to redesign a can. A can.

Corporate America realizes the potential of the youth. Potential, bear in mind, is not measured by grades in school. Potential is not measured by performance on exams. Believe it or not, it's not even measured by your jump shot percentage. It's measured in GREEN.

Jay-Z is the perfect negrifier (my word). Corporate problem: Coke needs GREEN from Blacks. Corporate solution: Hire Jay-Z. Chevy needs ghetto authentication. Solution: Jay-Z, Mary, and TI are available. Budweiser wants the Heineken-Hip-hop set. Solution: Jay-Z comes through, yet again. Corporate America also knows that once the coloreds start buying, the whites aren't too far off. The real question becomes: Who's playin' who?

Are we the suckas for buyin' into this ish? Is corporate America the suckas for shellin' out millions for the negro-seal-of-approval? We at Biochemical Slang asked the question to the folks at Coke and Rocawear: Who's playin' who?

Here's COKE'S response: "Cherry Coke already tastes great, but we wanted to give the brand an energetic new look and feel," said Katie Bayne, senior vice president, Coca- Cola Brands, Coca-Cola North America. "By partnering with Rocawear and its founder Shawn "Jay-Z" Carter, we've been able to fuse design, fashion and music to create a hot new look and personality for Cherry Coke and Cherry Coke Zero."

Here's Biochemical Slang's translation: Show me the Black's money!

Here's ROCAWEAR's response: "When Cherry Coke approached Rocawear about creating a completely new appearance, we knew we could help deliver a fresh approach for an iconic brand," said Jameel Spencer, Chief Marketing Officer, Rocawear. "We've designed an urban landscape and a contemporary cherry icon that together reinvent the Cherry Coke brand in a stylish, hip, youthful new way that reinforces its great taste."

Here's Biochemical Slang's translation: Show me the Whitey's money!

Here's the final score, as tabulated by the judges at Biochemical Slang:
  • Cherry Coke = 1
  • Rocawear/Jay = 1
  • YOU = ZERO


Anonymous rafi said...

"The HUSTLE continues. I shouldn't hate on Jay-Z....as long as he stops calling himself a rapper."

"I’m just a hustler disguised as a rapper / In fact, you can’t fit this hustle inside of a wrapper"

8:20 PM  
Blogger vik said...

touche rafi.


i should change that to: as long as he doesn't put out rap albums. in fact, i'm gonna change it RIGHT NOW.

oh word is on their GRIND!

8:35 PM  
Anonymous Anonymous said...

Does Jay-Z actually want to be white? or has all that money made hims forget his roots and heritage?.

7:59 AM  
Blogger Camille said...

Peace Vik!

Last I checked, Our (black people's) spending power was at about $650 Billion. It's projected to reach $965 Billion by 2010.


We are SO misguided.

10:33 AM  
Blogger Passion of the Weiss said...

Insightful and intelligent as always my man. I thought about posting on Jay's crossover too but got lazy. I'm glad you wrote this because somebody had to. Much love for posting Crossover too. I only had that on tape single. In fact, I think it might have been the first rap song lyrics I ever memorized.

Thanks by the way for the comment on my blog, attacking that anonymous bigot. Jesus Christ, just because my blog name references a Mel Gibson flick, do people think I condone him? Ridiculous. keep up the good work as always.

8:21 PM  
Blogger vik said...

yeah dude, that guy. say your piece AND give me an avenue to say mine. OR don't say anything.

yo, you got me to post up my heavy mental killah priest record. if you need it peep the link below:


9:11 PM  
Anonymous Anonymous said...

Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!

6:02 PM  

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